Clarity obsessed UX/Product Designer
For the past 3 years, I’ve designed healthcare and fintech experiences that help people take meaningful action through clearer, more engaging experiences. I’m passionate about creating accessible, user centered products that improve trust, usability, and engagement.
Currently at BlueCross BlueShield of South Carolina, I design member experiences focused on preventive care, wellness engagement, and benefit discovery. My work has contributed to +41K wellness enrollments, +17% engagement with health messages, and +20% more members taking preventive health actions.
BlueCross BlueShield of South Carolina · 2025
Personalized Health Recommendations
Members were getting health messages but not acting on them. I redesigned the member portal to surface preventive care recommendations at the right time, turning passive messages into clear next steps.
Led end-to-end UX design from discovery to delivery.
Researched, designed, prototyped and validated solutions through iterative user testing
Collaborated with product and engineering to deliver the experience
+17%
Health Message Engagement
+40%
Completed Health Actions
BlueCross BlueShield of South Carolina · 2024
Wellness Engagement Through Rewards
Members had access to wellness programs through Personify Health. I integrated wellness reward trackers into the member portal to make wellness progress more visible, trackable, and motivating.
Translated complex third party reward systems into a cohesive member experience
Designed responsive reward tracking visualizations across devices
Collaborated with vendors and engineering on API constraints and implementation
BlueCross BlueShield of South Carolina · 2026
Customer Support Call Workflow
Customer service representatives and care managers needed support guiding members through health related actions during live calls. I designed an internal desktop tool that surfaced the most relevant next actions and helped guide more effective conversations.
Designed a workflow to guide one high priority action per call, reducing cognitive load and improving call efficiency.
Leveraged internal product design patterns to ensure a cohesive and familiar experience.
MovementX · 2023
Improving Onboarding Conversion
New patients dropped off during onboarding before booking their first therapy session, creating friction in accessing care and impacting business conversion. I redesigned the onboarding experience to reduce confusion, build trust before payment, and enable instant booking.
Designed an AI-driven provider matching experience to enable instant booking
Built a reusable design system to support scalable development
+37%
onboarding completion
-7%
drop off (15% to 8%)
Indeed · 2022
Simplifying Job Application Tracking
Job seekers struggled to track and document their job search activity, making it difficult to file for unemployment benefits. I designed a centralized application history experience to help users access, organize, and export the information needed for benefit submissions.
Conducted exploratory research across global markets, including Europe and the US
Collaborated with senior UX designers, a content designer, and cross functional teams to refine the experience
Sentbe · 2021
Money Transfer Verification
Users struggled to complete inbound money transfers due to low trust and confusing verification steps. I redesigned the verification process to build trust, provide clear guidance, and help users complete the process with confidence.
Led UX design and research, including heuristic evaluations and usability testing, for the inbound money transfer experience
Simplified complex verification steps with clear guidance and intuitive UX writing
Redesigned a high friction, trust sensitive flow into a clear and guided experience
Human AI Lab · 2023
Making 360° Video Accessible for Blind Users
Blind and low-vision users were unable to fully experience 360° videos due to a lack of accessible interaction and contextual information. I collaborated with a research team to design an accessible video player that provides scene and object descriptions, enabling users to engage with immersive media.
Applied WCAG guidelines to improve navigation, readability, and usability
Enabled blind and low vision users to access immersive 360° video content
hyejihan2020@gmail.com
734 904 3319
This is just a glimpse into my work. I’d love the opportunity to share more about my process, experiences, and how I approach solving meaningful problems. In the meantime, feel free to explore my portfolio.
