Hello, I’m Hyeji.
A curious product designer who cares about people and the experiences we create.
Currently designing digital healthcare experiences @ BlueCross BlueShield of South Carolina.
From understanding people to making an impact.
My approach starts with curiosity. I love asking questions, uncovering unmet needs, and turning insights into thoughtful product experiences.
Over the past three years, I've designed products across healthcare, fintech, and consumer technology, connecting user insights with product thinking to improve how people engage with digital products.
BlueCross BlueShield of South Carolina · 2025
Personalized Health Recommendations
Members were getting health messages but not acting on them. I redesigned the member portal to surface preventive care recommendations at the right time, turning passive messages into clear next steps.
Led end-to-end UX design from discovery to delivery.
Researched, designed, prototyped and validated solutions through iterative user testing
Collaborated with product and engineering to deliver the experience
+17%
Health Message Engagement
+40%
Completed Health Actions
MovementX · 2023
Streamlining Patient Onboarding Process
New patients dropped off during onboarding before booking their first therapy session, creating friction in accessing care and impacting business conversion. I redesigned the onboarding experience to reduce confusion, build trust before payment, and enable instant booking.
Designed an AI-driven provider matching experience to enable instant booking
Built a reusable design system to support scalable development
+37%
onboarding completion
-7%
drop off (15% to 8%)
Indeed · 2022
Simplifying Job Application Tracking
Job seekers struggled to track and document their job search activity, making it difficult to file for unemployment benefits. I designed a centralized application history experience to help users access, organize, and export the information needed for benefit submissions.
Conducted exploratory research across global markets, including Europe and the US
Collaborated with senior UX designers, a content designer, and cross functional teams to refine the experience
Sentbe · 2021
Money Transfer Verification
Users struggled to complete inbound money transfers due to low trust and confusing verification steps. I redesigned the verification process to build trust, provide clear guidance, and help users complete the process with confidence.
Led UX design and research, including heuristic evaluations and usability testing, for the inbound money transfer experience
Simplified complex verification steps with clear guidance and intuitive UX writing
Redesigned a high friction, trust sensitive flow into a clear and guided experience
BlueCross BlueShield of South Carolina · 2024
Wellness Engagement Through Rewards
Members had access to wellness programs through Personify Health. I integrated wellness reward trackers into the member portal to make wellness progress more visible, trackable, and motivating.
Translated complex third party reward systems into a cohesive member experience
Designed responsive reward tracking visualizations across devices
Collaborated with vendors and engineering on API constraints and implementation
hyejihan2020@gmail.com
734 904 3319
This is just a glimpse into my work. I’d love the opportunity to share more about my process, experiences, and how I approach solving meaningful problems. In the meantime, feel free to explore my portfolio.
